Stuart Dental Spa.
A 25-year cosmetic dental practice in Stuart, FL. Three previous agencies failed. Full schedule in two months. The system is still running.
A great practice with a marketing problem.
SDS has been on the Treasure Coast for over two decades. Reputation is excellent, patient loyalty is high, the work is genuinely some of the best cosmetic dentistry in the region.
The problem: lead generation had collapsed. Three previous agencies had tried — and failed — to fill the chairs. By the time we started, the owners had stopped expecting marketing to work.
Three diagnoses, in order of damage done.
Previous campaigns ran on stock photography. The ads looked like every other dentist's ads in the feed. Patients couldn't tell one practice from another.
Form fills were going to a Gmail inbox checked twice a day. By the time anyone replied, the lead had ghosted.
When leads were called, they weren't qualified. The front desk spent most of their day on leads that would never book.
Three layers, deployed in 14 days.
Each layer answered one of the diagnoses. We launched the ads on day 14 and I didn't leave their office until day-7 metrics looked right.
Meta creative
On-site half-day shoot. Vertical cuts for Reels and Stories. Real patients, real lobby, real founder — not stock footage of someone else's practice.
Klaviyo flows
Multi-touch automation. Welcome → qualifying → booking link → no-show recovery → re-engagement. Runs on its own.
AI follow-up agent
Texts every new lead in under 60 seconds. Asks qualifying questions in the practice's voice. Hands a warm, pre-qualified lead to the front desk with the full context already gathered.
Six dashboards. Real numbers.
Screenshots from the client's own Meta Business Suite + Leads Center. Not mockups. Not vanity metrics.
280 intake leads. 146 patients converted in 60 days.
273.9K total views, 71.9K viewers, +373.6% interactions.
Sustained 5–10 new leads per day across the period.
Page reach +146.5K, +48.8% practice growth.
273.9K views, 1.4K link clicks, 611 content interactions.
Pipeline: All / Unread / Intake (128) / Qualified (81).
“We tried three agencies before Collin. They took our money and gave us excuses. Collin came in, shot the footage himself, built the system, and within two months we had more new patients than we could schedule. He's the first person we've worked with who actually understands what we sell.”
One slot a month. That's the whole math.
4 questions · ~90 sec · Calendar opens after submission.