Stuart Dental Spa

The problem: lead generation had collapsed

Stuart Dental Spa is a cosmetic practice that has been open on the Treasure Coast for 25 years. By the time I got involved, its new-patient flow had dried up. Three different agencies had already taken a run at it and come up empty. The practice had a great reputation and a full team, but the phone was not ringing with new people.

This one is personal. Stuart Dental Spa is my dad's practice. So when three agencies failed in a row, it was not an abstract account to me. I knew I had to fix it, and I knew exactly what had been missing.

What I did: a shoot, real ads, and fast follow-up

I ran the same system I run for every practice. First, an on-site shoot: I spent a half-day in the office filming the team, the space, and real patients so the ads would look like the actual practice, not stock footage. Then I cut that footage into Facebook and Instagram ads and built the targeting around the people most likely to book.

The last piece is the one most agencies skip: fast follow-up. Every new lead got a quick reply so nobody sat waiting and went cold. Average time to first contact came in at 2.1-day. New inquiries reached the front desk while they were still interested.

The result: the pipeline filled

Over about 90 days (Nov 2025 to Feb 2026), the campaigns brought in 280 intake leads, and 146 of them were worked into the sales pipeline. That is leads moved forward toward becoming patients, not patients already in the chair, and I want to be precise about that. The practice grew 48.8%, at a steady clip of 5 to 10 new leads a day, and the video content pulled 273.9K views along the way.