A premium spa-like dental practice in Stuart, FL went from open chairs to 280 intake leads and 273.9K views using video ads, email reactivation, and targeted landing pages.
Stuart Dental Spa is a dental practice in Stuart, Florida that does cosmetic dentistry, implants, whitening, Botox, and dermal fillers in a spa-like space. They've been at it for over 25 years and have great patient reviews. The reputation was solid.
But despite the glowing reviews and premium services, the practice owner was facing a frustrating reality: open chairs during peak hours. New patient numbers had stagnated at roughly 12 inquiries per month — nowhere near enough to fill the schedule for a practice of this caliber.
The core problem? Their marketing didn't match the experience. People searching for cosmetic dentistry in Stuart and the Treasure Coast weren't finding them. The atmosphere, the services, 25 years of expertise, all invisible online.
Stuart Dental Spa patients love the results — and the experience.
After talking with the practice owner, the disconnect was obvious: Stuart Dental Spa had a great in-person experience that wasn't showing up online. Here's what we built.
We spent a full day on-site filming the gorgeous lobby, treatment rooms, and patient interactions. The resulting video ads for Facebook and Instagram didn't just promote dental services — they sold the experience. Viewers saw the spa-like atmosphere, the warm greeting at reception, and the premium feel of every touchpoint. We targeted adults 25–65 within 20 miles of Stuart and across the Treasure Coast.
Stuart Dental Spa had over 2,000 patients who hadn't been in for 12+ months. We built a Klaviyo reactivation sequence — a warm, personalized series that reminded patients about new services (Botox, fillers, teeth whitening specials) and made rebooking effortless. This alone was a goldmine of untapped revenue sitting in their existing patient database.
We built dedicated landing pages targeting high-intent searches like "cosmetic dentist Stuart FL," "dental implants Treasure Coast," and "teeth whitening near me." Each page featured real photos of the practice, clear service descriptions, and a simple booking form with click-to-call for mobile users.
Confidence starts with a smile — real results from Stuart Dental Spa.
In just 2 months, Stuart Dental Spa's marketing went from zero to full pipeline. Here's the breakdown:
Video ads were the biggest driver. Patients kept mentioning they'd seen the practice on Instagram and Facebook. The spa atmosphere in the videos made people feel like they already knew the place before walking in. People showed up wanting the premium services, already comfortable and ready to book.
The email reactivation campaign brought back dormant patients in the first 60 days — revenue from people already in their system, zero ad spend required.
Within 2 months, the practice was consistently seeing 5-10 new leads per day with a 2.1 day average lead conversion time. The practice went from stagnant inquiries to a steady, predictable pipeline of new patients.
Real screenshots from our campaign dashboards — no mockups, no fluff.
273.9K total views — organic + ads growth from Nov to Feb
8,300% increase in views · 8,900% more viewers · 67,500% more link clicks
280 leads · 36 new patients · 2.1 day avg lead-to-patient conversion
146.5K views · 48.8% increase · 99.2% reached were non-followers
Consistent 5–10 new leads per day over 2+ months
128 leads in pipeline · 81 qualified · 20% week-over-week growth
"The videos Matheny Media created really capture who we are — we've always treated our patients like close friends and family, and now people are calling who already feel that before they walk in. The phones are ringing consistently, we're seeing new leads every single day, and the new patients show up comfortable and ready. After 25 years on the Treasure Coast, this is exactly the kind of growth we wanted."
We only take on 1 new client per month to ensure every practice gets this level of attention and results. Let's see if we're a good fit.
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